Thursday, October 13, 2016

Tahoe Beach and Ski Club Owners Solidify Control of Board Opposed to Diamond's Potential Takeover of Resort

SOUTH LAKE TAHOE, CA --- Legacy week owners at Tahoe Beach and Ski Club strengthened their grip on the HOA board in September by electing two longtime owners to succeed directors who had perceived ties to Diamond Resorts, the giant timeshare chain that owns 22 percent of the resort’s intervals.

The showdown vote on Sept. 24 drew more than 300 owners, a turn-away crowd for an annual
The crowd gathered for the annual meeting

membership meeting, with many owners expecting an election-day charge from Diamond representatives to place one or two of their own preferred write-in candidates on the ballot.  Instead, Diamond stayed on the sidelines, casting its 1,700-plus voting bloc for legacy owners Bill Costa and Kathleen Montgomery, both of whom promised to keep the resort independent and responsive to the vacation needs of longtime deeded-week owners.  Their election creates a 5-0 Board majority opposed to Diamond's bid to gain a voting majority (by gobbling up as many TBSC timeshares as possible).

Last year, when Diamond ran one of its own corporate representatives for the board, senior vice president Frank Goeckel, the resort erected a big white tent to house the proceedings and overflow crowd of 200 owners.  This year, they brought in an even bigger tent based upon RSVPs that indicated 350 owners would attend.

Goeckel showed up, as expected, but sat just outside the tent, giving himself a few feet of space from the overwhelmingly anti-Diamond owners in attendance (as well as an easy exit path, if needed). 

The proceedings were anxious but generally dignified compared to the rancorous name-calling meeting in 2015. Board President Al Fong and Treasurer Jake Bercu gave impassioned speeches about the need to vote and maintain the independence of the resort (from any corporate buyer). They also bashed Diamond, repeatedly, for past attempts to gain control of the HOA by buying up TBSC intervals. Fong called Diamond a “Trojan Horse” waiting to take over the TBSC beach. Fong and Bercu described Goeckel as a “bully” who tries to intimidate the TBSC board and owners.  

“He (Goeckel) is trying to lull you owners to sleep,” Fong told the faithful owners in the tent.  “Diamond is the Trojan Horse because they have 1,700 votes to use against you.”

Goeckel made no move to participate in any of it, until, after the vote affirming Costa’s and Montgomery’s election to three-year terms, Board President Fong handed him a microphone to answer a simple question: what are Diamond’s intentions for Tahoe Beach and Ski Club?

Goeckel delivered a 10-minute tutorial about Diamond’s point-based trust system of vacation ownership, then, in response to impatient groans from the audience, conceded that Diamond intends to keep collecting TBSC inventory.  In so many words, he said, it’s good business, because Diamond needs to add real inventory to its timeshare trusts in order to sell more points in Diamond’s travel club.

“Our interest here is no different than it’s always been,” Goeckel said.  “If we don’t contribute more weeks to the trust, we will eventually sell ourselves out at some time.”

While sitting out this year’s election contest, Goeckel made no promises about his participation next year.  Regardless, he’s expected to remain a fixture at the resort because he is Diamond’s designated watchdog to keep an eye on the TBSC Board and other Diamond-related timeshares in the area.

Makes sense.  Diamond’s ownership stake at TBSC represents $1 million in annual maintenance fees, monies that are contributing to the resort’s current positive financial health.

Putting the TBSC vote into Perspective

Three years ago, Diamond owned 10 percent of TBSC’s timeshares.  Then it bought another 10 percent from Vacation Internationale, a travel-resort company.  It also acquired intervals at local foreclosure tax auctions, gradually upping its stake to 22 percent. Those purchases were a red-flag to the TBSC board, which had been warned by financial advisers to avoid an “over-concentration of risk” in having one owner responsible for so much of the HOA’s maintenance fees.  That risk now resides with Diamond.

Board President, Al Fong
Rank-and-file TBSC owners, according to what Fong said at the annual meeting, have opposed Diamond’s bid to gain majority voting control of the HOA board for very personal reasons: they don’t want to lose their reservation rights at their home resort and, more importantly, they don’t want to be dictated to, or managed, by Diamond.  Thirdly, they don’t want to be pressured by Diamond to relinquish their weeks or buy into Diamond’s very aggressive sales machine.

FYI, Diamond owns a very nice, and much larger, resort right next door. Diamond’s Lake Tahoe Vacation Resort is one of the best in its network, but it has no private beachfront.  The Tahoe Beach and Ski Club, in contrast, has a spectacular, private 400-foot Lake Tahoe beachfront that is the envy of many Tahoe resorts.  TBSC also has many longtime deeded-week owners who have bought multiple weeks to maintain their ability to enjoy the resort during the primetime summer weeks.  They fear those privileges will all go away if Diamond somehow gains control of their board.

Diamond’s Lawsuit Against Board goes to Mediation Oct. 20th

Another relevant detail: Diamond is currently suing three members of the TBSC board for refusing to recognize Diamond’s purchase of 245.5 Association-owned timeshare intervals in December 2014.  Diamond is NOT suing the other two members of the then-board because they supported Diamond’s purchase.  Those two board members, FYI, Shannon Krutz and Steve Williams, were replaced by Costa and Montgomery at the Sept. 24 election.

The TBSC board rejected Diamond’s bloc purchase because it was not authorized, in advance, by the board.  The board majority learned later, after the fact, that the purchase purportedly had been validated by Krutz, who had an affiliation with the club’s former management company, VRI, that brokered the sale.

VRI’s contract renewal with TBSC was terminated prior to the disputed transaction.  Krutz has not appeared onsite at TBSC for months (in all likelihood, because she is a key part of the Diamond vs. TBSC litigation).  A judge presiding over that lawsuit has already opined that the transaction will not be upheld, and that Diamond would lose at trial.

The case goes to mediation on Oct. 20.  Mediation works if both parties agree to abide by the outcome.  It’s a precursor to a trial on the merits.

So it continues to be a tangled web at TBSC, which represents, in the bigger picture, a legacy resort’s attempt to stave off a threatened takeover by a giant timeshare company.  Diamond has never said, publicly, that it intends to acquire a controlling interest in TBSC.  But it is an acquisitive company that continues to add inventory to its network.  In the past year, for example, Diamond bought Gold Key Resorts (with six resorts) and Intrawest Resort Club (nine resorts).  That’s the business model.

One Final Threat Before the Vote

Two hours before the Sept. 24 board election, Goeckel informed the HOA board that Diamond would
Mary Ann Gutierrez, owner activist
dispute the election results if the Board did not retract votes attributed to association-owned inventory (not including the 245.5 that relate to Diamond’s 2015 lawsuit).  The board declined to retract the votes.

Final tally: Costa and Montgomery, the board's preferred candidates, won unanimous seats on the board with more than 3,900 votes apiece. If you deduct Diamond’s 1,700-plus voting bloc from the total, the approximate tally was: 

  • Costa 2200
  • Montgomery 2200
  • Diamond 1700

Next year, board member Sedric Ketchum is up for re-election.  When he won his first term, his margin of victory was 23 votes, with Diamond throwing all of its voting power against him.  Stay tuned.

After the vote, RedWeek asked Goeckel if he had any comments about the proceedings.

“I have absolutely nothing to say to you.  You are not authorized….”

Not sure what the “authorized” comment meant, but if we find out, we’ll inform you.

Goeckel and Diamond’s public relations department did not respond to email requests for additional comment after the election.  That is their standard operating procedure.


This post was written by Jeff Weir, RedWeek’s chief correspondent.  He is also a Diamond timeshare owner.

Thursday, September 22, 2016

The Diamond Chronicles: Life in the Fast Lane, Timeshare Version

By Jeff Weir
Chief Correspondent for

This is the first of what may be several columns on the changes afoot at Diamond Resorts International, which was just bought out by a huge Wall Street investment firm, Apollo Global Management, for $2.2 billion.  The merger’s effect on owners is to-be-determined, which is why we are going to report on the Diamond Chronicles.

Here is the Back Story

Throughout 2016, Diamond has made a lot of headlines, including a very damaging one on Jan. 22, when the New York Times (following articles published by, TimeSharing Today and other organizations) published a critical news story about Diamond’s alleged use of high-pressure sales tactics to sign up new or repeat buyers.  Predictably, Diamond executives denounced the article.  Diamond investors didn’t like it either, as reflected by a large dip in stock price.  To stop the bleeding on Wall Street, Diamond issued a letter to investors Jan. 25 that said, in part, that the New York Times article “does not accurately reflect who we are as a company nor how we operate our business.”  Diamond did not challenge any specifics in the article or demand a correction or retraction. 

The second big thing that made Diamond newsworthy, all year long, was its overall stock performance, which had floated far below its timeshare competitors for many months.   So on Feb. 24, while under public pressure from major investors for stronger returns, Diamond’s board of directors announced that it had created a board-level committee to explore all “strategic alternatives” to maximize shareholder value.  That announcement, in effect, meant that Diamond was putting itself up for sale --- and Wall Street loved it, pushing Diamond’s stock up from $19.11 per share on Feb. 24 to $23.21 per share on Feb. 25.  Four months later, on June 29, Apollo announced that it would buy Diamond for $30.25 per share.  That offer amounted to a 26% premium over Diamond’s then-current share price.  The merger was consummated Sept. 2.  That’s the day that Diamond went dark, transformed from a public company that files quarterly results to investors, to one that is under no obligation to report anything publicly about its business.

But this is not a story about Wall Street.  It's about Diamond.

How Do Timeshare Owners Fit into the Apollo-Diamond Merger?

After months of hearing nothing from Diamond about the merger, Diamond timeshare owners got two very friendly Labor Day Weekend emails from the “stay vacationed” company, on Friday, Sept. 2.

The first came from David F. Palmer, Diamond’s president and CEO.

Thirty minutes later, the second arrived from Stephen J. Cloobeck, Diamond’s founder, chairman and former CEO (until Palmer succeeded him in January 2013).

The dual messages announced that “an affiliate of funds managed by affiliates of Apollo Global Management, LLC” had completed its acquisition of Diamond Resorts International for $2.2 billion.  That’s right, they said it: “affiliates of... affiliates” bought Diamond.

Cloobeck, the man who peddled “the Meaning of Yes” as a timeshare theme in all of his corporate messaging, said he was “thrilled” by the buyout.  Palmer was a bit more restrained, saying he was “pleased.”

No surprise.  In reality, they should be ecstatic, because Cloobeck and Palmer are the two biggest beneficiaries of Apollo’s purchase of Diamond’s stock.

According to an Aug. 5 New York Times story that was based on public Securities Exchange Commission stock filings, the Apollo buyout was worth $384 million for Cloobeck’s shares and $173 million for Palmer’s.  Not bad for one day at the timeshare office.

They weren’t the only big winners.  Thirteen other Diamond executives and directors (all major shareholders) stood to share $67 million, according to the SEC filing and the Times story.

So if you’re a Diamond timeshare owner, what does all this seemingly obscene profiteering by corporate executives mean to you?  Maybe not much.  In his email, Palmer assured all Diamond owners that “this transaction will not impact your membership or ownership and you will continue to enjoy all of the benefits you have come to expect.”

Cloobeck, as is his wont, was much more exuberant.  He celebrated Diamond’s sale as a personal victory.

“I am confident that the new owners will be excellent stewards of my legacy,” Cloobeck wrote in an email to owners.  “I am also pleased to announce that Apollo offered me a special position to assist them as an advisor, leveraging my expertise in the hospitality sector.”

So, while he counts his millions, Cloobeck also plans to hang around, advising the company on how to make even more money.  In an odd way, it’s fitting, because Cloobeck’s over-the-top personality has set the tone for Diamond since it bought out Sunterra’s timeshare assets in 2007.

Whenever I Think of Diamond, I See Cloobeck

Back in 2012, Cloobeck participated in a couple episodes of Undercover Boss, the semi-popular CBS-TV show about executives who masquerade as regular employees in order to find out what is “really going on” at their companies. 

Cloobeck's appearance on the semi-reality show was notable because he managed to turn his episodes into an unintended comedy, disguising himself in an ill-fitting wig, baseball hat and glasses while posing as a not-too-smart handyman.  Since a camera man and sound person followed him around various resorts while the episodes were filmed, it’s unlikely that Diamond employees had much doubt about who the guy-in-the-wig was.  Still, when the episodes ended, he graciously thanked the employees who put up with his phony handyman and gave them hugs and lots of money.  (See what RedWeek members have to say about the episode here)

Rank-and-file Diamond employees already knew who he was, of course, because during his reign as CEO Cloobeck made himself a ubiquitous presence at Diamond resorts.  According to staff, he had a habit of popping in, unannounced, at various resorts to see what employees were doing.  For several years, he and his marketing team also liked to feature videos of Cloobeck, talking about how wonderful “the Meaning of Yes” was to Diamond owners, on continuous-loop, large-screen TVs mounted on the lobby walls at Diamond resorts.   At check in, you could not escape him.  In the TV video, he looked every part the timeshare salesman that he is: expensive coat, pressed jeans, white open collar shirt, gold chains, big watch, vivid tan, brilliant white teeth, perfect pompadour, all topped by a tone of self-satisfaction as Cloobeck held forth from a spectacular beach resort (fancier than anything Diamond owns, FYI).  Those videos disappeared, overnight, when Cloobeck was replaced as CEO by Palmer, his longtime executive running mate at Diamond resorts.

From a branding standpoint, the marketing video wasn’t a bad idea. But just like the Undercover Boss episodes, the video seemed to reveal more about Cloobeck than the average timeshare guest might want to know about him (which is, that he’s proud of being rich and happy to share his wonderful life with mere humble timeshare owners).  As one might imagine, Diamond’s front-desk people purportedly hated the video, because they could not get away from it.  

The last time I stayed at a Diamond resort, I asked the front desk folks, “where’s the Cloobeck video.”  They laughed out loud, then confessed, “locked in the general manager’s safe.” Never to air again.

In a semi-recent YouTube interview about his Undercover Boss appearances, Cloobeck told an interviewer that he initially balked at doing the show “because I was afraid of tarnishing the brand.”  Still, he was obviously proud of the whole adventure.  Later, when asked about Diamond’s philanthropic programs for charitable causes, Cloobeck beamed, “I’ve always been a great philanthropist.”

After the second Undercover Boss episode aired, Cloobeck decided to put his money where his mouth was.  “I wanted to do something special for our team worldwide.  I donated $1 million, matched by the company, for a $2 million fund for team members that need help,” Cloobeck told the interviewer.

Diamond timeshare owners should like that bit of philanthropy, since they paid for it with their purchases, mortgages and maintenance fees.

I only met Cloobeck once, but it was a total goof and probably did not even register with him.  I was attending an industry conference in Las Vegas, hanging outside the media room while CEOs attended a private session next door to talk about high-level (i.e., secret) timeshare issues.  Suddenly, there was a flurry of movement.  It was the unmistakable Stephen Cloobeck, larger than life, decked out in golf shirt and shorts, swaggering through the lobby with a cigar in hand and accompanied by a big, beefy, bald-headed bodyguard (a very big version of Kojak, for those who remember Telly Savalas) who cut a swath for Cloobeck through the curious folks in the lobby.  Compared to the other CEOs who were dressed like bankers, it was a classic Cloobeck entrance.  Arrive late, act like you just left the golf course (which he had), then leave early.  I tried to introduce myself to Cloobeck, without slowing him down, but desisted when the bodyguard started twitching at me while his gold earring bobbed like a fish hook.  The pockets of his business suit bulged, too.  Regardless, it was a great moment: short, sweet, unforgettable Cloobeck.

Inspired by what I'd seen, the next day I called Diamond’s corporate office in Las Vegas to see if I could arrange an interview with Cloobeck while I was in town.  Seemed like a pretty automatic thing to do.  He seemed much more interesting than many CEOs I’ve met and was obviously living life as a self-styled timeshare celebrity, so why not? Good idea to see him in his lair for a feature story just like this.

That was three years ago.  I’m still waiting for the call back.

Out with the Public Company, In with the Private Company

So now it’s time for all timeshare owners to say goodbye to the Old Diamond, and hello to the New Diamond.  While both Cloobeck and Palmer promised in their emails that nothing would change as a result of the merger, that is not realistic.  Business people outside Diamond’s inner circle say there are always big changes when one company takes over another.  There are many winners and losers, including the people who get hired or fired as a result of Apollo’s integration of Diamond into its many-affiliate universe of companies.  After all, Apollo did not buy Diamond to keep everything the same.  Apollo bought Diamond, which has been hugely profitable for 12 quarters in a row, to make even more money.  More importantly, now that it will operate as a private company, Diamond has no legal obligation to file quarterly reports about earnings or annual reports.  Here’s what that means: barring voluntary announcements or web postings from Diamond, timeshare owners will have no easy to way to find out what’s going on with their timeshare company.  You’ll only learn what they want you to know.

Will reservations get easier?  Will owners ever be able to sell their Diamond Club points on the resale market?  Will Diamond take them back?  Stay tuned.

FYI, we asked Diamond’s PR team to arrange an interview with Palmer to talk about these issues, but they have not responded.  We will keep you posted if they do!

Full Disclosure: In addition to being a reporter who covers timeshare issues, I am a longtime Sunterra/Diamond owner who has had generally positive experiences using my legacy weeks.  Even though I have stubbornly refused to convert them to points, Diamond still comes after me, every six months, to become a full-fledged member, rather than an orphan, of The Club.  I don't mind.  Diamond has pretty likeable employees.  Their solicitations are always challenging.

I have also covered Diamond's showdown with Lake Tahoe Beach & Ski Club extensively.  

For more info on Diamond's financial performance, see Diamond’s last quarterly earnings announcement, published Aug. 6, 2016. 

Let us know what you think!  Leave your comments below to continue this conversation.


NOTE: The views expressed here are the author's own, and do not necessarily reflect or represent the opinions of or its affiliates.

Wednesday, September 07, 2016

Marriott Vacation Club Expands Footprint in Hawaii with New Timeshare on Big Island

Marriott Vacation Club just announced a new travel option for people who like the Marriott timeshare experience and, most importantly, vacationing on the Big Island in Hawaii.

On Sept. 7, MVC announced the opening --- next May --- of its newest Hawaiian resort, the 112-unit Waikoloa Ocean Club, a one- and two-bedroom suite complex which will be co-located on the island of Hawaii with Marriott's existing Waikoloa Beach Marriott Resort & Spa.   It represents Marriott's newest “mixed use” property where hotel and timeshare guests share the same facilities and amenities.

"The Big Island has been the only Hawaiian island missing from our resort portfolio," said Stephen P. Weisz, president and CEO of Marriott Vacations Worldwide.  "We are excited that our owners and guests will get to experience its diverse landscape and rich culture."

That landscape includes black sand beaches and Kilauea, one of the world's most active volcanoes, which spits fumes and smoke daily and, since the 1983, sends hot lava tubes down the mountain into the ocean.  Hawaii Volcanoes National Park is a must-see day trip from the Waikoloa area, but it's not the only attraction for visitors. The Big Island is easy to navigate by car and full of wide open spaces with a population of 175,000 people (compared to Oahu's 905,000, Maui’s 131,000 and Kauai's 63,000). The resort areas in Waikoloa and along the Kona Coast are just as spectacular as any resorts on the other islands --- but they offer more rocky coasts and fewer beaches than, say, Maui.  If you like to see molten magma, up close and personal, this is the only place to find it in Hawaii.

Marriott owners can call owner services immediately to start booking reservations, starting May 5, 2017, as part of Marriott's Destinations Exchange program (meaning, using Destination Club points to book stays). Between now and then, Marriott will continue upgrading the grounds and rooms to make sure the new timeshare resort --- which is a conversion of part of the existing property, similar in scope to Marriott's Kauai Beach Club conversion --- lives up to the standards Marriott has already tried to create at its five other Hawaii-based timeshares in Oahu, Maui and Kauai.  Significantly, the company has already added a sales gallery to the complex for future timeshare presentations.  As with the other Marriott timeshare resorts in Hawaii, the complex will offer everything visitors might want to do --- from beaches and golf courses to spas and restaurants, all within walking distance.

The Big Island is just that, nearly twice as big as all the other Hawaiian islands combined.  It offers 10 of the world's 14 different climate zones due to the massive elevations of its most famous volcanoes: Maunakea is the tallest sea-mountain in the world --- bigger than Mt. Everest; Maunaloa is the world’s most massive mountain and covers half of the island.  While big and rugged, the Big Island is also a baby, since it’s the youngest island in the Hawaii chain at 800,000 years old.

RedWeek subscribers can sign-up to be notified when new Waikoloa Ocean Club timeshare rentals and resales are made available.

Additional resources:

Wednesday, May 04, 2016

Don’t Forget to Take Your Vacation!

It’s that time of year again - springtime! The weather is starting to get warmer (or at least getting better!), and our thoughts turn to vacation planning. There's been much research done, and many articles written on the value of taking a vacation and its beneficial effects on work performance, relationships and overall well-being. 

Unfortunately, many of us are not taking their vacation time. The U.S. Travel Association says 6 in 10 organizations report employees fail to use 3+ days of paid vacation each year. In case you were thinking of not using your vacation time this year, here’s a quick review of why you should.
  • Vacationing improves health and well-being
It reduces stress and improves your health (maybe even preventing heart disease according to one study), makes us happier and more relaxed. 
  • After vacationing the effects at work are dramatic
It helps to prevent burn-out and enhances productivity and creativity, increases job satisfaction, and probably helps you to get along better with co-workers.   
  • Vacationing improves relationships with family and friends 
Quality time spent with family and friends without distractions is priceless. The results are better relationships, the strengthening of family bonds, and the making of positive, lasting memories. You may even find out a few things you didn’t know about the other person! 

Even Planning a Vacation Makes You Happier

A 2010 study by Dutch researchers, found that just planning a vacation boosts happiness. When you start to look at places you’d like to visit and all the things you want to do, it builds excitement and gives you something to look forward to. Include your spouse and children in the planning process to make everyone feel a part of the adventure.

Make Your Vacation Even More Valuable

You know how good it makes us feel to do something for someone else - to feel that we've made a positive difference. Many people are doing that by turning their vacation into a volunteer experience.  Whether domestically or internationally, you can use your passions and skills to help build a house, teach a language, support children, get involved in a conservation or ecological project, provide health and agricultural support. There are several agencies that can team you with a project and a particular country.  Not only are you giving to others, it’s a great way to see the world, understand the country and experience a culture unlike your own.